Chief Revenue Officer & Revenue Growth Engineer

I'm a revenue leader who carries the number and builds the engine behind it. Eighteen years leading B2B SaaS enterprise sales across EMEA, LATAM and North America. €20M+ generated and grown. 177% of quota for five straight years, from Brightcove's European founding team to its NASDAQ IPO.

For sixteen of those years, I was the one rebuilding the go-to-market story in the field, because the decks shipped from headquarters didn't speak to the buyers I was selling to. Story clarity has never been theory to me. It's how I hit quota.

That full path, enterprise seller, field product marketing, RevOps, GTM engineer, revenue architect, is why I can own the 360° of revenue: the story that generates it, the systems that scale it, and the team that sustains it.

Today that field-tested craft is a methodology, Story revOS, and it's how I make buying B2B tech easy.

I Helped Them Grow

"THE ONE THING AUDIENCES CANNOT TOLERATE IS CONFUSION"
- Robert McKee

"51% of B2B buyers say identifying the right vendor is the most difficult part of the purchase process, with "the sheer volume of options, coupled with similar messaging across competitors" making differentiation a critical challenge".

"64% of B2B buyers can't tell the difference between one brand's digital experience and another due to the "sea of sameness" in messaging and positioning".

"97% of buyers examine your website before engaging with sales yet most B2B SaaS websites completely ignore differentiation and communicate as if they're the only one doing what they're doing".

The result? A "sea of sameness" where everyone claims to be "AI-powered," "best-in-class," and "scalable." And when buyers ask ChatGPT, Perplexity, or Claude for recommendations, that sameness means AI tools can't explain why one vendor is different from another either.

→ "Companies with clear, compelling differentiators grow 3.5x faster than their peers"
       (Bain & Co.)

I architect and build the systems that make your story clear - and your revenue consistent.

Sources: 1) Mixology Digital B2B Buying Research; 2) Gartner (cited in Marketing Engineers & Martal Group reports); 3) CXL/Wynter Research; 4) Bain & Co. study (cited in Martal Group).

Chief Revenue Officer & Revenue Growth Engineer

Expertise

The Revenue Systems Constellation

I operate across six interconnected domains:

Methodology

Four Frameworks, One System

Story revOS™ - One Integrated Methodology Built on Four Proven Frameworks:

Storynomics (Robert McKee)
Story-driven positioning that differentiates in crowded markets. How stories create meaning, trust, and persuasion in business. Clarity beats complexity - confused buyers don't buy.

Cannonball GTM (Jordan Crawford)
Pain Qualified Segments (PQS) + Permissionless Value Propositions (PVP). The F.I.N.D. framework for AI-driven campaign development.

Agent 7 : S.E.V.E.N. (Jordan Crawford)
Search → Ensure → Validate → Enrich → Narrate. Systematic workflow for building AI-driven revenue systems.

The Network Effect (Max Mitcham)
Evergreen flywheel automation - self-sustaining systems where every marketing action feeds sales, every sales action feeds marketing. 80% automated, perpetual motion.

Powered by proprietary diagnostics: KubrickLENS™ (seven-dimension positioning audit including GEO) and KubrickICP™ (pain-based buyer mapping).

I integrate these frameworks into unified revenue systems through one methodology - Story revOS™ - for B2B SaaS companies scaling into new markets.

"All stories are narratives, but not all narratives are stories. Narratives tend to be flat, bland, repetitive, and boring recitations of events"

- Robert McKee

**Most B2B companies tell narratives - "we were founded in 2015, we built this feature, we serve these industries". That's not a story. A story makes your buyer the hero, your product the turning point, and the transformation theirs.

Track Record

By The Numbers

€20M+ in enterprise revenue generated and grown across 18 years and four B2B SaaS companies.

→ €6.7M direct new business at Brightcove, €10.2M total contract value (177% of quota, 5 consecutive years)
→ €2.3M single deal closed at Accedo (Mediaset Italia - competing against 15 vendors and 3 GSIs)
→ 1,025% revenue growth at New Relic (Luxottica Group account)
→ 727% ARR growth (€70K → €580K) at Openbank/Santander Group
→ #2 EMEA region built from zero (Spain at Brightcove, 3 consecutive years)

*Figures shown are direct new business across four enterprise B2B SaaS companies; total contract value, services, and account growth driven from these wins are materially higher.

Regional CRO Impact

(Brightcove, 2007-2014)

As Regional Sales Director for Southern Europe & Latin America, acting as Regional CRO, I built and owned the entire revenue function for the region, from market entry to team to partnerships, through Brightcove's journey from startup to NASDAQ IPO.

→ Owned the full regional revenue path: business development, sales, brand, partnerships, and customer relationships, the 360° revenue role before "GTM engineering" or AI existed. I did manually, under quota, what I now systematize.

→ Built the Southern Europe & LATAM business from zero: positioned Spain as the #2 EMEA revenue region (after the UK) for 3 consecutive years, with 29x revenue growth from Year 1.

→ Generated €6.7M in direct new business and €10.2M TCV, exceeding quota 177% for five consecutive fiscal years.

→ Recruited and mentored the regional team and built strategic partnerships with global system integrators, technology partners, and channel resellers, the same team-building and cross-functional leadership a modern CRO owns.

→ Served as the market-facing leader and brand ambassador for the region, delivering keynotes, 100+ webinars, press conferences, and 6 original educational programs to build market awareness from scratch.

GTM Engineering Impact

(Humengine, 2024-2025)

As Senior Director RevOps + Innovation, & GTM Engineer:

→ Architected Clay-based automation workflows integrating Trigify, Ocean, FullEnrich, Apollo, and HubSpot via APIs and webhooks for real-time Rubric-based ICP scoring and enrichment

→ Built AI micro-agents workflows (Claude, Perplexity, GPT-4o) for automated prospect research, data validation, and narrative enrichment at scale

→ Developed and deployed the internal RevOps Platform and Clay-based Enrichment App; trained cross-functional teams on Clay best practices and S.E.V.E.N. methodology

→ Launched hyper-targeted multichannel campaigns for North American customers

Testimonials

What They Say

"Nico brought a rare combination of technical fluency, operational insight, and creative problem-solving to our team. He led innovations across our tech stack - most notably using Clay to build dynamic enrichment workflows, accelerate ICP research, and drive real-time lead intelligence. His ability to architect thoughtful, scalable systems was instrumental in improving speed-to-lead, data accuracy, and campaign targeting."
— Adam Wells, COO & Partner, Humengine

"Working with Nico over 15 months was a game-changer for our GTM. From building slick enrichment workflows and dialing in ICP research to training the team and pulling off some serious Clay magic, he was instrumental in helping us scale smarter. Creative, generous with his time, and determined to figure out the best way to do things - Nico makes systems (and people) better."
— Shobha Lee, Co-Founder & Chief Growth Officer, Humengine

"Nico's deep understanding of emerging technologies—all things AI, Clay, Claygents, Ocean, ZoomInfo, HeyReach, Nooks, HubSpot, ICP Rubrics - and their application to our go-to-market motion has been invaluable. His proactive approach and strategic insights have consistently driven improvements in our GTM strategies."
— Paul Brown, CRO & Partner, Humengine

"Nico is an exceptionally energetic and creative salesperson. Nobody works harder than Nico. His emotional intelligence is off the charts. He networks with more effectiveness than almost any other person I know. His mean time to friendship is measured in minutes... He became a reliable authority on video monetization and video delivery technologies. I hope to work with Nico again someday."
— Jeff Whatcott, Former CMO, Brightcove

"He is one of the hardest working, most passionate sales leaders I have known. He helped us build a great business in Spain and Latin America."
— David Mendels, CEO, Brightcove

Who I help

Who I Work With

→ As a Chief Revenue Officer / Revenue Growth Engineer (Employment)

I'm seeking roles with B2B vertical SaaS companies that need someone to own revenue end-to-end - architect the story and systems, and lead the lean team that runs them.

IDEAL FIT:
→ Series A-C startups scaling GTM operations
→ Companies that need one leader to own the full revenue function
→ Companies investing in AI-driven GTM infrastructure and modern RevOps
→ Teams that value autonomy, experimentation, and ownership
→ On-site in Valencia, or remote across Spain and EMEA

What I bring on Day Zero:
Pre-built methodology, proprietary diagnostics, and the depth to architect revenue systems and lead the team immediately - not months from now.

→ As a Consulting Partner (Select Engagements)

For B2B tech founders who need their story fixed and their revenue engineered:→ Story revOS CLARITY: See where your positioning breaks down across seven dimensions
→ Story revOS FOUNDATION: Lock your story, ICP, and competitive positioning
→ Story revOS INTELLIGENCE: Arm your sellers with deployable buyer intelligenceCurrently accepting limited consulting engagements alongside employment search.

Explore the methodology: MakeBuyingB2BEasy.com

EXPERIENCE

The Journey

25 Years Building B2B Revenue

Notable Companies

Brightcove • New Relic • Accedo • Sitetracker • Humengine

Enterprise Clients Served
Mediaset Italia • Iberdrola • Luxottica • Openbank/Santander • Sonae Group • Valentino • Telefónica • RTVE • Atresmedia

Why Story-First Works

The Creative Foundation

My story-first approach to revenue isn't theoretical - it's built on decades of creative practice:

→ 25 years studying storytelling with Robert McKee (Storynomics, Story Seminar)- The same story principles that power Hollywood blockbusters apply to B2B: clarity beats complexity, emotion drives decisions, and confused audiences don't buy.

→ Storyaffair Music - Songwriter, producer, and sound engineer creating music for film, TV, and brands. When you've spent years crafting songs that need to connect in 30 seconds, you learn what makes a message land.

→ Nico Beloved - My artist identity, with 6 EPs of original material. Vulnerability, boldness, and authenticity aren't just artistic values- they're what makes B2B stories resonate.

"Stories are the currency of human relationships."
- Robert McKee

This creative foundation is why the revenue systems I build don't just automate - they connect.

Explore Storyaffair Music →

GIVING BACK

Asociación Anita

→ Nonprofit for Children's Cancer Research

Co-Founder & Senior Advisor since 2014. Named after my niece Anita, who lost her battle with a germ cell tumor shortly after the association was founded.

→ We fund research into pediatric cancers that lack effective treatments -because 97% of cancer research funding goes to adult cancers, leaving children behind.Declared of public utility (Resolution JUS/456/2018)

Learn More →

Let's Build Something

Whether you're hiring a Chief Revenue Officer or Revenue Growth Engineer, or looking for a consulting partner to architect your GTM systems - I'd like to hear from you.

→ For employment opportunities:
I'm prioritizing revenue leadership and system-building roles with the autonomy to experiment. Valencia-based, open to on-site there and remote across EMEA.→ For consulting inquiries:
Explore the Story revOS™ methodology at MakeBuyingB2BEasy.com or reach me.